Case Study: Cozy Crew Club boosts WhatsApp retention and revenue with GoKwik

Cozy Crew Club boosts WhatsApp ROI 3.7x with GoKwik

Cozy Crew Club, a premium kids' brand in the UK, sought to build a core retention marketing channel. They partnered with vendor GoKwik to implement strategic WhatsApp automation, aiming to improve customer engagement and drive revenue growth.

Using GoKwik's KwikEngage service, the solution involved personalized WhatsApp messaging and multi-touch abandoned cart flows with optimized creatives. This approach led to a significant ~3.7x ROI from WhatsApp campaigns, with click-through rates of nearly 24% and impressive return on ad spend across multiple cart recovery flows, the highest being 9.2x. GoKwik's platform enabled the brand to effectively automate lifecycle marketing and strengthen customer retention.

Cozy Crew Club