Case Study: Cocopup London achieves 13.05x RoAS with GoKwik's WhatsApp engagement solution

Cocopop London achieves 13.05x RoAS with GoKwik

Cocopup London, a UK-based pet lifestyle brand, faced the challenge of building a high-intent subscriber list for WhatsApp without overwhelming customers. They also needed to prove that WhatsApp could function as a scalable revenue driver rather than just a customer support tool. To address this, they turned to the vendor GoKwik and its Kwik Engage service.

The strategy implemented by GoKwik involved a two-phase approach: building a targeted audience through omni-channel opt-ins and then deploying high-performance automation for cart recovery. This solution led to significant results, including an impressive 13.05x return on ad spend from their automated campaigns. GoKwik enabled Cocopup London to successfully transform WhatsApp into a high-engagement, direct revenue channel.

Cocopop London