Case Study: Blue Tyga boosts checkout conversion and reduces RTO with GoKwik

Blue Tyga Improves Checkout Conversion Rate By 39.53% Using GoKwik Services

Blue Tyga, a fashion D2C brand from India, was struggling with low checkout conversion despite strong traffic, along with heavy COD dependence and high return-to-origin rates that were hurting profitability. To address these issues, Blue Tyga partnered with GoKwik and used services including KwikCheckout, KwikPay, Smart COD Suite, and KwikChat.

GoKwik streamlined Blue Tyga’s checkout with faster login, address autofill, and discount integration, expanded payment options through KwikPay, reduced risky COD orders using AI-driven Smart COD controls, and improved customer communication via WhatsApp updates and campaigns. As a result, Blue Tyga increased prepaid order conversions by 95.24%, improved checkout conversion rate by 39.53%, reduced RTO from 10% to 4.3% (down 57%), and grew sales by 2,152.26%.

Blue Tyga

Nihal TC

Co-founder