Case Study: BabyOrgano achieves 5x ROAS and 16.63% higher GMV with GoKwik's Kwik Engage

BabyOrgano Boosts ROAS by 5x and Lifts GMV by 16.63% with Kwik Engage

BabyOrgano, an India-based baby and kids wellness brand, wanted to improve customer engagement and repeat purchases as it scaled. The company relied on manual WhatsApp segmentation based on purchase history, AOV, and order frequency, but this broad approach led to inconsistent campaign performance and an average ROAS of just 1.2x. BabyOrgano turned to GoKwik’s Kwik Engage to create a more data-driven retention strategy.

GoKwik implemented RFM analysis in Kwik Engage to automatically segment customers into targeted groups like Champions and Sleeping customers, enabling more personalized WhatsApp outreach. Within the first month, BabyOrgano saw 5x ROAS, a 16.63% increase in GMV, and over 60% open rates on WhatsApp campaigns, with one campaign reaching 10x ROAS.

BabyOrgano

Devang Desai

Marketing Manager