Case Study: Xplosive Ape achieves 13x ROI and recovers 22.36% of abandoned carts with GoKwik

13x ROI with WhatsApp: How Xplosive Ape Recovered 22.36% of Abandoned Carts

Xplosive Ape, a UK-based fitness apparel and health supplements brand, was losing revenue to abandoned carts and seeing weak engagement from traditional email and SMS campaigns. To address this, the brand turned to GoKwik and its Kwik Engage WhatsApp solution for a more immediate, high-engagement way to connect with shoppers.

GoKwik helped Xplosive Ape set up abandoned cart recovery automation, biweekly WhatsApp marketing campaigns, and utility messages for order updates. The results were strong: the brand engaged over 2,000 abandoned carts, sent messages to 90% of them, recovered 22.36% of those carts, generated £17,500 in recovered sales, and achieved 13x ROI on WhatsApp spend, with WhatsApp driving 8–10% additional GMV.

Xplosive Ape

Bav Samai

Chief Executive Officer