Case Study: Root Insurance achieves higher customer engagement with Goji Labs' gamified mobile app

Root Insurance boosts app engagement with Goji Labs

Root Insurance, a disruptor in the auto insurance industry, faced the challenge of making insurance engaging in a sector often seen as boring and transactional. They partnered with Goji Labs and its dedicated development team to design a gamified mobile app that would encourage safe driving and boost ongoing customer interaction, all while maintaining regulatory and brand credibility.

Goji Labs designed and developed a polished app featuring gamified challenges and a secure infrastructure. A key innovation was implementing an Elo ranking system, inspired by chess, to create a fair and competitive leaderboard for driver safety scores. The results included increased customer engagement and app usage, higher satisfaction scores, and the reinforcement of safer driving behaviors, successfully positioning Root as an innovator. Goji Labs delivered a solution that made insurance interactive and fun.

Root Insurance