Case Study: KCRW reimagines its mobile app and boosts donations with Goji Labs

KCRW raises $20k in 48 hours with Goji Labs

KCRW, a leading public radio station, faced a challenge with its outdated and fragmented mobile app, which hindered content discovery and member engagement. To address this, they partnered with Goji Labs for mobile app development and product strategy consulting to modernize their digital experience for a new generation of listeners.

Goji Labs re-architected the mobile app around clear content pillars, streamlined membership benefits, and a scalable design system. The results were significant: the new app drove a 60% increase in member donations, raised $20,000 in 48 hours post-launch, and successfully converted 10% of casual listeners into monthly subscribers, while also modernizing over a decade of legacy infrastructure.

KCRW