Case Study: Katzkin boosts automotive eCommerce clarity and conversions with Goji Labs

Katzkin launches self-serve quoting in 2 weeks with Goji Labs

Katzkin, a leading provider of custom automotive leather interiors, faced the challenge of its online experience failing to convey its premium quality, causing customer confusion and low conversion rates. Visitors mistakenly thought they were buying generic seat covers and had no way to visualize options or understand pricing. To support its goal of doubling direct-to-consumer sales, Katzkin partnered with Goji Labs for product strategy consulting, UX research, and UI/UX design to transform its website into a trustworthy e-commerce engine.

Goji Labs implemented a solution centered on trust and clarity by developing a real-time customization and pricing experience. This allowed users to confidently explore options with transparent costs. The result was a streamlined path to purchase that included automated quoting and checkout, which reduced manual sales operations. Early user testing showed significantly improved comprehension and trust. The project positioned Katzkin to pursue a major increase in direct revenue and monthly leads.

Katzkin