Case Study: Drop builds ethical digital wellbeing engagement with Goji Labs

Drop defines a social, ethical digital wellbeing strategy with Goji Labs

Drop is a digital wellbeing startup facing the challenge of entering a crowded market of screen time tools that relied on punitive measures, which often led to user disengagement. The core paradox was that as a mobile app designed to help people use their phones less, it could not use traditional addictive growth tactics yet still needed to drive sustainable engagement and monetization. This brought them to partner with Goji Labs for product strategy and mobile app development.

Goji Labs conducted deep research and user interviews to design a solution focused on social accountability. They defined a product strategy where challenge participation became the primary engagement driver, creating a system that motivates users without being restrictive. As a result, Drop established a clear product-market fit, a North Star metric aligned with reduced screen time, and a scalable foundation for ethical monetization. Goji Labs helped transform the founders' vision into a viable product strategy for meaningful behavior change.

Drop