Case Study: Cleantech Group achieves a modern, role-based website redesign with Goji Labs

Cleantech Group improves content updates and clarity with Goji Labs

Cleantech Group, a global authority in sustainability innovation, faced a challenge where its outdated website no longer reflected its brand sophistication, causing user confusion and internal friction with a difficult CMS. They engaged Goji Labs for a Product Strategy Sprint and Website Redesign to create a unified digital presence that could articulate their value and serve diverse audience segments effectively.

Goji Labs implemented a solution that included a restructured information architecture with role-based navigation and a modular design system. This empowered the internal team to make updates without external support and provided scalable structures for future content. The result was a modernized website that reestablished Cleantech Group's digital authority, dramatically improved user comprehension, and strengthened their ability to drive engagement.

Cleantech Group