Case Study: Standard Finishing boosts B2B website engagement with GoingClear Interactive

Standard Finishing boosts engagement 66.11% with GoingClear Interactive

Standard Finishing, a leading distributor of print finishing solutions, engaged GoingClear Interactive to reimagine its outdated B2B corporate website. The challenge was to create a modern site that would support marketing and sales objectives, enhance the user experience, and showcase its extensive product portfolio in a more dynamic way.

GoingClear implemented a clean, modern website design on WordPress with a flexible CMS and integrated Salesforce for marketing automation. The solution provided a robust resource hub for customers and clear analytics for tracking lead generation. Following the launch, Standard Finishing saw a 66.11% increase in engagement rate, a 13.2% increase in website lead events, and a 13.42% increase in engaged sessions, demonstrating significant measurable impact from GoingClear's work.

Standard Finishing