Case Study: Singer Kittredge Equipment achieves a custom B2B eCommerce portal and dynamic pricing with GoingClear Interactive

Singer Kittredge Equipment powers a $50 million eCommerce portal with GoingClear Interactive

GoingClear Interactive was engaged by Singer Kittredge Equipment, a long-established woman-owned business equipment and supply company, to address a significant digital challenge. The customer needed to evolve beyond a basic marketing website and required a sophisticated, API-driven eCommerce portal. A key complexity was integrating and dynamically managing product data and unique customer pricing from their outdated SunsoftERP system and the AutoQuotes platform by Revalize.

The solution implemented by GoingClear Interactive was a robust, custom B2B eCommerce website and customer portal. This application successfully integrated data from the two third-party systems to dynamically display individualized pricing tiers, discounts, and markups for each customer upon login. The portal also featured advanced functionality like recommended product lists, custom import/export tools, and was fully responsive across all devices. Post-launch, GoingClear continued to optimize the site to improve user experience and increase conversion rates for key metrics, ensuring a delightful digital experience for Kittredge’s customers.

Singer Kittredge Equipment