Case Study: Quality Brand Group boosts frontline engagement and sales comps with goHappy

Quality Brand Group boosts frontline engagement 160% with goHappy

Quality Brand Group (QBG), a large franchise organization for Inspire Brands, faced a challenge in communicating with its young, frontline workforce. Before using goHappy, the company had no direct corporate communication channel, leading to a disconnected culture and feedback showing employees felt unseen. The old email-based approach was ineffective for their tech-savvy, mobile-first team members, creating a "messy middle" in communication and alignment.

QBG implemented goHappy, a platform for direct text-based communication, to reach every team member. The solution allowed QBG to segment audiences and launch engaging campaigns, most notably a successful "Spidey D" activation that blended fun messaging with operational goals. The results included a 160% increase in survey participation, a 42% response rate on readiness checks, a 27% decrease in turnover year over year, and double-digit sales comps in some stores. goHappy helped QBG unify its culture and energize its frontline workforce.

Quality Brand Group (qbg)