Case Study: Mac Haik Restaurant Group boosts employee survey participation with goHappy

Mac Haik Restaurant Group boosts survey responses 378% with goHappy

Mac Haik Restaurant Group needed to improve feedback collection from its frontline employees, as email surveys resulted in a very low 6% response rate. This hindered the company's ability to gain actionable insights and maintain trust as it grew. To address this challenge, the restaurant group partnered with the vendor goHappy to implement a more effective survey system using SMS.

By utilizing goHappy's SMS-based survey platform, which included branded messages, shorter survey design, and automated reminders, Mac Haik saw a dramatic increase in participation. The solution led to a 400% increase in survey response rates, with the number of responses jumping from 37 to 177, a 378% increase. The results from goHappy provided valuable data that enabled the company to act on employee feedback and strengthen communication with its frontline workforce.

Mac Haik Restaurant Group