Case Study: Dhanani Group improves earned wage access enrollment with goHappy

Dhanani Group boosts DailyPay enrollment to 45% with goHappy

The Dhanani Group, a large QSR franchisee, sought to improve enrollment in its earned wage access benefit from DailyPay for its large frontline workforce. The challenge was effectively communicating the benefit and simplifying the sign-up process for employees who do not commonly use email.

The solution was an integration between the goHappy employee engagement platform and DailyPay. Using goHappy, the company sent personalized enrollment links directly to employees' phones, removing barriers to sign-up. This approach from goHappy led to a 45% enrollment rate and a 43% decrease in turnover among enrolled employees.

Dhanani Group