Case Study: Excite Digital Media achieves scalable, high-performance cloud infrastructure with GoGrid

Search Marketing Leader Eases Infrastructure Growing Pains with GoGrid

Excite Digital Media, a Sydney-based search engine marketing provider, was experiencing rapid growth that outpaced its informal, decentralized infrastructure—some servers were in-house, some co-located, and some on another IaaS provider. That piecemeal approach created hardware costs, planning overhead, and a risk of vendor lock-in at a time when the company needed consistency, performance, and global reach.

Excite moved to GoGrid’s hybrid IaaS (cloud servers plus dedicated machines) and CDN, gaining fast provisioning, load balancing, and points-of-presence near key partners. The result: reliable, scalable infrastructure and responsive support that eliminated capital hardware purchases, freed engineering time for product innovation, and let the company grow quickly without infrastructure bottlenecks.

Excite Digital Media

Evan Balafas

CEO