Case Study: Nappstar Loc Salon achieves 300% increase in online appointments with GoGoGuest

How Nappstar Salon Converts Likes To Appointments

Nappstar Loc Salon, founded by sisters Melissa and Annette, came to GoGoGuest facing a common growth challenge: massive Instagram visibility but no seamless way to turn likes into bookings. With 50K followers in October 2019 (now 123K) and multiple, disconnected booking systems (Square online listings, a call center, and Meevo), the team was spending hours daily reconciling appointments and losing revenue opportunities.

GoGoGuest implemented its customer data and marketing platform by building a customer-focused website (Nappstar.com), consolidating online bookings, call-center and in‑salon scheduling into one system, unifying payments, adding in‑salon Guest WiFi, and enabling automated marketing with Guest Intelligence. The integrated solution delivered a 300% increase in online appointments within 30 days, eliminated fragmented scheduling work, and gave Nappstar Loc Salon centralized customer data for targeted campaigns and better guest experiences.

Nappstar Loc Salon

Melissa Roche

Chief Executive Officer