Case Study: Edley’s BBQ grows customer engagement and email subscribers with GoGoGuest

Edley’s BBQ grows active diners to over 100K with GoGoGuest

Edley’s BBQ, a quick service restaurant in Nashville, sought to grow its customer base and improve engagement without disrupting its front-of-house operations. Their challenge was moving beyond reliance on PR and social media to a more data-driven, outbound marketing strategy. They partnered with vendor GoGoGuest to implement its guest Wi-Fi marketing, customer data platform (CDP), and email and SMS marketing services.

The solution from GoGoGuest provided a streamlined, multi-channel approach to customer acquisition and automation. This included easy onboarding for multiple locations, effective email segmentation, and advanced marketing automations for welcome and re-engagement journeys. The results were significant: Edley’s active customer base grew from 1,000 to over 100,000 subscribers, email open rates reached 55.9%, and average purchases via email marketing increased by 28%. GoGoGuest enabled Edley’s to build a pandemic-proof digital marketing strategy that supported a 30%+ year-over-year growth rate.

Edley’s BBQ