Case Study: Blue Oak BBQ grows subscriber engagement with GoGoGuest

Blue Oak BBQ grows to 40,000 subscribers with GoGoGuest

Blue Oak BBQ, a barbecue restaurant in New Orleans, faced the challenge of gathering customer insights to craft a more personal engagement and dining experience. Their website and social media did not provide the necessary data for a personalized marketing strategy. They partnered with vendor GoGoGuest to find a straightforward and effortless method to collect this customer data with consent.

GoGoGuest implemented its Wi-Fi marketing captive portal technology, an in-store customer acquisition strategy that offers guest Wi-Fi in exchange for contact information. This solution allowed Blue Oak BBQ to grow its subscriber base from zero to over 40,000 active subscribers. Using GoGoGuest's dynamic customer segmentation tools, the restaurant identified valuable customer groups and implemented a personalized marketing strategy, leading to highly engaged subscribers and dine-in service outperforming other sales channels by 30%.

Blue Oak BBQ