Case Study: EM360 achieves 0.12% to 7% conversion in 30 days with GoGoChimp

Em360 boosts B2B conversion from 0.12% to 7% with GoGoChimp

EM360, a B2B SaaS platform for data and analytics buyers, was facing an extremely low conversion rate of 0.12% on paid traffic. The challenge was a critical mismatch on their homepage; the hero headline was speaking to procurement buyers while their paid ads were targeting data engineers and analytics leads. GoGoChimp was engaged to diagnose and solve this problem using their AI Headline Lab service.

GoGoChimp implemented a three-phase solution over 30 days, generating AI-powered headline variants that matched the language of the target audience and then A/B testing them. This precise audience-translation work, which also included sub-headline and CTA updates, resulted in a conversion rate increase to 7%. This 58-fold improvement for EM360 demonstrated that B2B SaaS conversion is often constrained by the messaging on the first frame a buyer sees.

Em360