Case Study: Affordable Golf eliminates 8.5 seconds of CPU blocking and improves Core Web Vitals with GoGoChimp

Affordable Golf cuts LCP 65% and eliminates 8.5s CPU blocking with GoGoChimp

Affordable Golf, a UK-based Shopify retailer specializing in golf equipment, faced significant performance issues. Their website was failing Google's Core Web Vitals, with a slow-loading main image and severe CPU blocking that left the mobile site unresponsive for 8.5 seconds. This poor performance was degrading search rankings, inflating advertising costs, and capping their organic conversion rate. They engaged GoGoChimp for a Speed Sprint engagement to address these critical problems.

GoGoChimp implemented a multi-phase solution focused on optimizing key elements like the product gallery and header for stability, deferring non-essential scripts, and improving network efficiency. Their work eliminated 8.5 seconds of CPU blocking time, reduced the largest contentful paint by 65% to 1.6 seconds, and brought cumulative layout shift into the passing green band. The desktop performance score dramatically improved from 41 to 70, directly addressing the core challenges and setting the stage for increased revenue.

Affordable Golf