Case Study: a large B2B financial payments service provider achieves 200% revenue growth with Further

Increasing Revenue 200% Over Three Years for B2B Financial Payments Client

The customer, a large B2B financial payments service provider, sought to unlock growth through strategic paid media engagement. Their previous advertising efforts were unsuccessful due to an inability to identify top-performing channels and a lack of focus. The vendor, Further, leveraged its Adobe partnership to address this challenge.

Further implemented a new marketing attribution solution using Adobe Marketo Measure (formerly Bizible) and created custom campaigns. This allowed the team to shift its strategy, optimizing for channels that drove higher quality traffic. These efforts resulted in a 200% revenue increase over three years for only a 20% increase in spend, alongside significant improvements in key metrics like MQL to SQL rate.