Case Study: a global pharmaceutical company secures $5M in funding with Further's data-informed growth strategy

Growth Strategy gains $5M in Funding for a Global Pharmaceutical Company

A global pharmaceutical company wanted to grow their direct-to-consumer eCommerce platform but needed to identify and secure funding for the most promising growth opportunities. They engaged Further to develop a data-informed strategy to enhance customer experiences and new sales tactics for their vaccine brands.

Further created a prioritized roadmap by generating and evaluating over 50 hypotheses. Using quantitative and predictive research, they forecasted the potential revenue of these initiatives. This work enabled the client to secure $5 million in funding for new projects after identifying $60 million in potential growth opportunities.