Case Study: Athenahealth achieves greater digital measurement efficiency with Further

Digital Measurement Strategy Creates Operational Efficiencies at Athenahealth

AthenaHealth Inc. faced a challenge in understanding the performance of its various digital properties, as inconsistent data collection made the impact of customer experiences largely unknown. Hundreds of stakeholders lacked the insights they needed, requiring a robust approach to KPI selection and target setting to improve data literacy. The vendor, Further, was engaged to address this.

Further developed a measurement strategy framework aligned with business goals, defining specific KPI requirements and targets. This strategy informed updates to the client's data platform, making KPIs available for self-service analytics. The solution led to a 20% decrease in required third-party support, a 10% increase in team data literacy, and a 25% decrease in time spent searching for data within the first three months.

AthenaHealth Inc.