Case Study: a global gaming company activates campaigns with Further and Treasure Data

Campaign Activation Using Global Gaming Insights

Global Gaming Company faced a challenge in connecting vast amounts of gaming usage data across all of its labels. They needed to unify this data to get a complete picture of each user's behavior and leverage it to activate targeted marketing campaigns. They partnered with vendor Further, who utilized the Treasure Data platform to address this need.

Further implemented a solution using Treasure Data's data integration tools, including the Embulk data loader, to ingest the data. They developed workflows to cleanse the data and created an ID unification algorithm to unify users across multiple games. Using the segmentation engine, Further activated the segments for advertising, achieving a 90% match rate of users to segments and enabling the client to launch campaigns on the same day.