Case Study: a global SaaS technology provider boosts CTR with Further's personalized ABM media strategy

Boosting Performance for Global SaaS Tech Provider with Tailored Media and ABM Personalization & Targeting

global SaaS technology provider was looking to increase its advertising reach and improve challenge was to deliver personalized creative offers to tailored audience segments in coordination with AB to a 19% average CTR increase over the baseline on a flat budget and a 22% increase for intent-targeted audiences over traditional lists.