Case Study: a leading high-tech enterprise achieves 3000% ROI and $1M in savings with Further's CDP implementation

3000% Increase in ROI and $1M Savings from CDP Implementation for Red Hat

The customer, a leading high-tech enterprise, needed to transition from a data management platform (DMP) to a customer data platform (CDP) due to new browser tracking preventions. This shift was a key part of deepening their first-party data strategy and changing their approach to precision marketing. They engaged the vendor, Further, for support in implementing, activating, and adopting a CDP.

Further implemented Adobe Real-Time CDP for the client to handle audience and segment creation and activation. The solution also incorporated Adobe Target for web personalization and involved other platforms like Eloqua, Google, Bing, and LinkedIn. This implementation by Further drove a 3000% annual ROI from global site personalization, $1 million in annual operational savings, a 79.4% increase in conversions from first-party campaigns, and a 196% decrease in cost per lead.