Case Study: World Central Kitchen grows its donor pipeline with GoFundMe Pro

World Central Kitchen grows donor pipeline with GoFundMe Pro as 99% of first-time donors were new

World Central Kitchen faced the challenge of turning one-time crisis donors into long-term supporters to build lasting donor relationships. To address this, they worked with the vendor GoFundMe and utilized GoFundMe Pro's fundraising tools and experiments.

The solution implemented by GoFundMe involved running experiments focused on small donations and email opt-ins from users already on the GoFundMe platform. This approach resulted in WCK gaining over 2,000 new marketing consents and nearly 3.5 million impressions in five weeks. A key result was that 99% of the donors acquired through GoFundMe were new to the organization, significantly growing their potential donor pipeline.

World Central Kitchen