Case Study: To Write Love on Her Arms reaches new supporters with GoFundMe Pro

To Write Love on Her Arms starts almost 4,000 fundraisers with GoFundMe Pro

To Write Love on Her Arms, a nonprofit dedicated to mental health, faced the challenge of modernizing its peer-to-peer fundraising to connect with a younger audience after its traditional campaign results had stagnated. They partnered with the vendor GoFundMe Pro to develop a new strategy using its challenge functionality.

The solution implemented by GoFundMe Pro, in collaboration with Paper Napkin Agency, involved shifting ad strategy to Instagram and launching a movement-based fundraising challenge. This approach resulted in almost 4,000 fundraisers started in one month, with 98% being new to the organization and a more than 2x return on ad spend. Over half of the leads were from the key 18-34 demographic, successfully meeting the customer's goal.

To Write Love on Her Arms