Case Study: Second Harvest of Silicon Valley grows recurring gifts into $1.56M in extra revenue with GoFundMe Pro

Second Harvest of Silicon Valley adds $1.56M in recurring revenue with GoFundMe Pro

Second Harvest of Silicon Valley, a food bank working to end hunger in its region, faced the challenge of scaling its recurring donation program quickly to meet a demand that had doubled since the pandemic. Its legacy platform was slow and inflexible, requiring manual HTML edits for every campaign. To grow this sustainable revenue stream, the customer turned to the vendor GoFundMe Pro and its Campaign Studio product.

The solution implemented by GoFundMe Pro provided a streamlined, code-free campaign creation tool and embedded a recurring donation nudge directly into donation forms. This improved donor experience was paired with a strategy of personal outreach and matched-gift incentives. As a result, the organization achieved a 90% recurring donor retention rate and saw 26% of those donors make an additional gift in one fiscal year, generating an extra $1.56 million in revenue for Second Harvest of Silicon Valley.

Second Harvest of Silicon Valley