Case Study: Second Harvest of Central Florida doubles website conversion rates with GoFundMe Pro

Second Harvest of Central Florida doubles website conversion rate with GoFundMe Pro

Second Harvest of Central Florida, a food bank, faced a challenge during a major digital transformation as it needed a simpler and more flexible fundraising system to support growth in recurring donations. To meet this need, the organization implemented the GoFundMe Pro digital fundraising platform.

Using GoFundMe Pro, the customer created a more intuitive donation experience. The solution doubled the website conversion rate, with recurring donations now accounting for 34% of revenue. The platform's tools helped achieve an 89.4% monthly donor retention rate and an average recurring gift of $45.37, which translates to providing over 180 meals monthly.

Second Harvest of Central Florida