Case Study: PETA Foundation accelerates donor acquisition and reaches younger donors with GoFundMe Pro

PETA Foundation captures 56% email opt-ins and 500+ new leads with GoFundMe Pro

The PETA Foundation, a nonprofit focused on animal welfare, faced the challenge of reaching younger donors and growing its supporter base with minimal effort. To address this, they turned to the vendor GoFundMe and utilized its GoFundMe Pro experiments.

GoFundMe implemented experiments that leveraged its built-in audience, placing the PETA Foundation in front of an already engaged platform user base. This solution resulted in nearly 100 donations in a single day and captured over 500 new email addresses with a 56% opt-in rate, successfully accelerating donor acquisition with low operational lift for the organization.

PETA Foundation