Case Study: Pasadena Humane expands supporter reach with GoFundMe Pro

Pasadena Humane reaches 80% of donors outside California with GoFundMe Pro

Pasadena Humane, a regional animal welfare nonprofit, wanted to grow beyond its primarily local donor base and reach supporters across the country. Their challenge was to expand their reach and connect with new advocates for animals using GoFundMe Pro.

The solution involved participating in GoFundMe experiments to capture email opt-ins and connect with an engaged audience. Through GoFundMe, Pasadena Humane achieved significant results: 80% of donors came from outside California, they captured an average of 34 marketing consents per day, and achieved a 27% email opt-in rate, successfully building a stronger national supporter base.

Pasadena Humane