Case Study: National Kidney Foundation increases recurring gift size with GoFundMe Pro

National Kidney Foundation boosts recurring gift size by 22% with GoFundMe Pro

The National Kidney Foundation faced the challenge of finding a fundraising platform to support multiple campaigns, grow recurring giving, and scale across its national team. Their previous platform lacked mobile optimization and required developer support for even small updates, hindering their efforts. They chose to migrate to GoFundMe Pro to address these needs.

Using GoFundMe Pro's Campaign Studio and Intelligent Ask Amounts, the foundation built mobile-optimized, story-driven pages without developer help and optimized its recurring giving strategy. This solution led to a 20% increase in online revenue year over year, a 74% increase in new recurring donors during a key campaign, and a 22% increase in the average recurring gift size.

National Kidney Foundation