Case Study: Nashville Predators Foundation raises $100K+ for pediatric cancer research with GoFundMe Pro

Nashville Predators Foundation raises $100K+ with GoFundMe Pro

The Nashville Predators Foundation, a self-funded sports organization, faced the challenge of making it easy for its increasingly cashless fan base to donate during its annual Hockey Fights Cancer nights. Their previous method of in-arena cash collection and manual tracking could not keep pace with modern payment preferences. They turned to the vendor GoFundMe Pro and its live fundraising tools to modernize their in-arena giving.

Using GoFundMe’s solution, fans could scan a QR code to donate via their preferred payment method and watch the total climb in real-time on the scoreboard. This approach, combined with a content creator partnership, helped the Nashville Predators Foundation raise over $100,000 from nearly 500 donors across two games. The campaign also generated 1.9 million video views and successfully shifted donor behavior, with some fans opting into recurring monthly gifts to support the cause long-term.

Nashville Predators Foundation