Case Study: American Library Association grows recurring giving with GoFundMe Pro

American Library Association grows recurring giving to 45% of revenue with GoFundMe Pro

The American Library Association, a major library association, sought to expand its fundraising beyond a membership-driven model to engage a broader community of supporters. To address this challenge, they partnered with GoFundMe Pro and its fundraising platform.

Using GoFundMe Pro's Campaign Studio, the American Library Association created a flexible giving experience for its new Public Supporter Program. This solution enabled them to build campaigns independently and prioritize recurring donations. As a result, GoFundMe Pro helped them grow recurring revenue to 45% of their total, with a new recurring donor joining every three days on average.

American Library Association