Case Study: American Kidney Fund reaches thousands of new donors with GoFundMe Pro

American Kidney Fund reaches 6,000+ donors in two months with GoFundMe Pro

The American Kidney Fund, an organization fighting kidney disease, sought to expand its awareness and reach new donors on a modern channel. To meet this challenge, they partnered with the vendor GoFundMe and utilized its GoFundMe Pro service.

GoFundMe implemented a low-lift solution involving experiments within its checkout process, allowing donors to easily add a voluntary donation and opt-in to communications. This strategy resulted in over 6,000 donations and a 33% email opt-in rate in just two months, providing the American Kidney Fund with thousands of new supporter contacts and significant funds to advance its mission.

American Kidney Fund