Case Study: American Cancer Society drives new supporter engagement with GoFundMe Pro

American Cancer Society drives 750+ donors in 4 weeks with GoFundMe Pro

The American Cancer Society (ACS) faced the challenge of cutting through a crowded digital space to reach new supporters and build lasting relationships. To address this, they partnered with the vendor GoFundMe and utilized GoFundMe Pro to test new fundraising experiments.

Through GoFundMe's experiments, ACS implemented solutions like adding optional donations at checkout and capturing email opt-ins. The results were significant, with ACS acquiring over 750 new donors and 1,600 marketing consents, while achieving a 38% email opt-in rate. These efforts by GoFundMe helped ACS drive meaningful engagement and unlock new fundraising potential.

American Cancer Society