Case Study: Alzheimer’s Association reaches younger donors and drives nearly 1,800 donations with GoFundMe Pro

Alzheimer’s Association drives 1,800 donations and 2,800 new emails with GoFundMe Pro

The Alzheimer's Association faced the challenge of reaching younger donors and growing its supporter contact lists. To address this, they partnered with the vendor GoFundMe Pro to test new fundraising solutions on the platform.

GoFundMe implemented experiments, including adding an option for donors to share their email and a voluntary donation add-on during checkout. These solutions resulted in almost 1,800 donations, over 2,800 new email addresses, and a 32% email opt-in rate for the Alzheimer's Association, successfully helping them reach a new generation of supporters.

Alzheimer’s Association