Case Study: Catholic Answers increases text subscribers and conversion rates with GoFundMe Pro

Catholic Answers increases text subscribers and conversion rates with GoFundMe Pro and Rally Corp

Catholic Answers, a media ministry focused on explaining the Catholic faith, was using an all-in-one fundraising tool that no longer met its needs. The organization's challenge was to find a new and more effective medium to deeply engage its donors and keep them involved with the mission throughout the year, as online fundraising became increasingly important.

The solution implemented with GoFundMe Pro was the integration of its platform with Rally Corp's text-to-donate technology. This allowed the organization to communicate with supporters via SMS, making donations easier and building stronger relationships through meaningful, non-solicitation messages. As a result, GoFundMe Pro helped Catholic Answers achieve an impressive 80%+ conversion rate from text-to-donate, and a specific Giving Tuesday campaign raised 123% of its goal. Furthermore, the use of GoFundMe Pro's source codes revealed that 60% of donors who gave via text initiated a recurring donation.

Catholic Answers

Dave Matheson

Director Of Development