Case Study: Ronald McDonald House Charities of San Diego achieves immediate ROI with GoFundMe Pro

Ronald McDonald House Charities of San Diego sees immediate ROI with GoFundMe Pro

Ronald McDonald House Charities of San Diego faced the challenge of integrating a new fundraising platform, GoFundMe Pro, with their Salesforce system. They were concerned that the technical process could disrupt their operations and negatively affect donation volume, especially if implemented during their peak fundraising period.

The solution implemented by GoFundMe Pro involved using their historical sync feature to accelerate the timeline, allowing the charity to launch campaigns immediately and integrate with Salesforce later. With the help of GoFundMe Pro's pop-up donation form and abandoned cart notifications, the charity streamlined the donor experience. This resulted in a significant, immediate increase in year-over-year donations and a reduction in abandonment rates.

Ronald McDonald House Charities of San Diego

Kim Mercado

Director of Corporate and Community Philanthropy