Case Study: American Cancer Society expands peer-to-peer fundraising with GoFundMe Pro

American Cancer Society expands peer-to-peer fundraising by engaging donors on GoFundMe

The American Cancer Society, a nonprofit organization, needed to evolve its peer-to-peer fundraising strategy to engage a younger, digital-first audience and drive community-led growth. Their challenge was to move beyond traditional in-person activations to reach supporters who were increasingly engaging online. To address this, they partnered with the vendor GoFundMe to build a scalable digital fundraising experience.

By integrating with GoFundMe's platform and API, the American Cancer Society automated fundraiser page creation and launched new supporter-led challenges. This solution yielded significant results, including a 45% increase in lead-to-registration conversion and a 46% increase in value per individual fundraiser. The partnership with GoFundMe provided a trusted, flexible platform that made it easier to rally support and raise significant funds, empowering the organization to expand its impact.

American Cancer Society

Jay Jump

Senior Vice President, Digital Products