Case Study: U.S. Soccer Foundation boosts Giving Tuesday fundraising with GoFundMe Pro

U.S. Soccer Foundation brought in 2x more donors on Giving Tuesday than on any other day of the year

The U.S. Soccer Foundation faced the challenge of standing out and connecting with supporters during the competitive end-of-year giving season. To address this, they partnered with vendor GoFundMe Pro and utilized its Campaign Studio product to build a customized, youth-focused donation page.

Using GoFundMe Pro's fundraising technology, the U.S. Soccer Foundation implemented a multi-channel campaign strategy. This solution helped them surpass their fundraising goal by 40% on Giving Tuesday alone, bringing in twice the number of donors compared to any other day of the year and achieving a 78% higher average gift amount.

U.S. Soccer Foundation

Kelly Clemens

Director, Marketing & Communications