Case Study: Atlas Free boosts recurring donor retention by 151% with GoFundMe Pro

Atlas Free lifts recurring donor retention by 151% with GoFundMe Pro and Virtuous

Atlas Free, an organization fighting sex trafficking, sought to scale its recurring donor program and create a more inviting experience to encourage signups. Their challenge involved the manual upkeep of donor data and a need to better steward their supporters. They turned to the vendor GoFundMe Pro to address these issues.

The solution involved implementing GoFundMe Pro's inline donation forms and its integration with the Virtuous CRM. This gave donors easy self-management of their plans and provided the Atlas Free team with a holistic view of donor data for personalized communication. As a result, GoFundMe Pro helped Atlas Free increase its recurring plan retention rate by 151% year over year, with a quarter of all online donations coming from recurring gifts.

Atlas Free

Jake Fankhauser

CRM and Experience Manager