Case Study: Project C.U.R.E. reaches $1B in medical aid with GoFundMe Pro

Project C.U.R.E. reaches $1B milestone with a comprehensive fundraising approach

Project C.U.R.E., a major distributor of donated medical supplies worldwide, sought to inspire supporters to help reach its goal of raising and sending its next $1 billion in medical aid. To meet this challenge, they partnered with GoFundMe Pro and upgraded to its comprehensive fundraising suite of tools.

The solution from GoFundMe Pro involved implementing multiple campaign types, including donation pages, ticketed events, and peer-to-peer fundraising. A key feature was the use of embedded donation forms, which simplified the checkout process and commonly achieved conversion rates double the industry standard. This comprehensive approach helped Project C.U.R.E. engage supporters more effectively and ultimately achieve its milestone of delivering $1 billion in medical aid globally.

Project C.U.R.E.

Shauna Rusovick

Director of Marketing and Communications