Case Study: Musicians On Call boosts recurring giving by 24% with GoFundMe Pro Campaign Studio

How Musicians On Call grew recurring giving by 24% year-over-year with Campaign Studio

Musicians On Call, a nonprofit that brings music to hospitalized patients, sought to deepen supporter connections and convert them into lifelong recurring donors. They partnered with GoFundMe Pro, utilizing its Campaign Studio product, to simplify the donation process and create a more engaging giving experience.

GoFundMe Pro's solution enabled the creation of a custom, branded campaign for their recurring donor program. By implementing features like recurring donation nudges and a streamlined checkout, Musicians On Call achieved a 24% year-over-year growth in active recurring plans, with donors giving an average of $44 per month for over two years.

Musicians On Call

Kathryn Bennett

Director of Individual Giving