Case Study: Avera Foundation grows online giving and supporters with GoFundMe Pro

Avera Foundation increases online giving and grows supporters with GoFundMe Pro and Omatic

The Avera Foundation sought to enhance its online fundraising and donor engagement to meet ambitious goals. Their challenge was to gain a deeper understanding of donor histories, create compelling donation pages, and maintain steady contact with their community. They chose to adopt GoFundMe Pro to address these needs.

Using GoFundMe Pro along with the Omatic integration, Avera streamlined the donation process and personalized the donor experience. This solution powered their most successful GivingTuesday to date and was then applied to their annual Race Against Cancer event, which far surpassed expectations. The platform reduced the steps to complete a donation from nearly ten clicks to just two or three, significantly reducing donor drop-off and increasing contributions.

Avera Foundation

Elijah Bonde

Manager, Community Giving