Case Study: PlayVS raises over $13K for Starlight Children’s with GoFundMe Pro live fundraising tools

PlayVS raised over $13K for Starlight Children’s in hours with GoFundMe’s live fundraising tools

The customer, PlayVS, partnered with the nonprofit Starlight Children’s Foundation and sought to host an engaging livestream event that would allow viewers to donate in real-time. Their challenge was to find a tool that could gamify the giving process and seamlessly integrate with their broadcast platform to support their new corporate social responsibility program. They turned to the vendor, GoFundMe, to utilize its live fundraising tools for this initiative.

GoFundMe’s solution provided intuitive, free tools including a QR code, a fundraiser goal bar, and live donation alerts that were easily embedded into the Twitch livestream. This enabled PlayVS to host a four-hour Charity Showdown event where four content creators engaged over 3,000 viewers. The implementation was a success, raising over $13,000 for Starlight Children’s Foundation and providing a model for future philanthropic events.

PlayVS

Alan Joseph

Director of Partnerships