Case Study: Kansas City Pet Project achieves $150K above its stretch goal with GoFundMe Pro Live Events

Kansas City Pet Project’s gala raised $150K above its stretch goal with GoFundMe Pro’s Live Events

The Kansas City Pet Project, an animal welfare nonprofit, faced the challenge of supporting a growing number of unhoused pets and needed a more streamlined, comprehensive fundraising tool to strengthen and diversify its efforts. They sought to build a partnership with vendor GoFundMe Pro to maximize their mission support, moving away from using a previous array of disparate platforms.

The solution was implementing GoFundMe Pro’s Live Events software to host a 10th-anniversary gala. This tool provided features for ticketing, event check-in, and a live silent auction. The event was a major success, drawing 450 attendees and raising $150,000 above its stretch goal. GoFundMe Pro’s platform was critical to this outcome and continues to provide value, with the organization now planning to use embedded donation forms to drive further growth.

Kansas City Pet Project (KC Pet Project)

Stephanie Sullens

Former Chief Development Officer