Case Study: Oklahoma Christian University achieves 330% of its Giving Tuesday goal with GoFundMe Pro

Oklahoma Christian University raised 330% of Giving Tuesday fundraising goal

Oklahoma Christian University needed to launch a compelling Giving Tuesday campaign to inspire donations and connect supporters to its mission. To achieve this, the university required a versatile and reliable online fundraising solution to replace its previous platform, one that could process donations effectively and provide a superior donor experience.

The university implemented GoFundMe Pro, utilizing its crowdfunding and peer-to-peer fundraising tools to create compelling donation pages and run multi-channel promotional campaigns. For its 2022 Giving Tuesday initiative, GoFundMe Pro's platform enabled an automated donation match from an anonymous donor. As a result, Oklahoma Christian University raised over $197,000, which was 330% of its goal, with the funds directly supporting its student scholarship fund.

Oklahoma Christian University

Hannah Johnson

Annual Fund and Alumni Outreach Coordinator